Over the majority of the past year, I have had the pleasure of working/making friends with the publicists at Levi’s, and while I might be a little biased due to the fact that I work for Dockers about the denim brand, it is hard to escape the fact that Levi’s will most certainly be forever present in our lives [well done Team Levi’s].
Last Wednesday, Levi’s presented their Fall 2011 collection. Mini-vignettes, styled by my dear friend Julie Ragolia, took party guests through the new range of products. Please see below for a few highlights:
Levi’s continued to look at new finishing through a sustainable filter, exploring new innovations that build on the Water<less finish concept.
[cute concept, right?]
In the men’s line specifically, inspiration was taken from travels to the southwest, referencing the landscapes found there, interpreting ideas around dust, oil and wax in denim finishing, giving jeans a distinct worn look, etc.
Also on preview at the presentation was the next installment of Levi’s Workwear by Filson [which will arrive in stores later this year].
Finally, Levi’s presented consumers with a Commuter Cycling Series, focusing on the needs of commuting cyclists. Close to the hearts of the San Francisco-based men’s design team and the hundred of New Yorkers that ride to and from work on a daily basis, I’m eager to see how this collection translates to the masses.
My night concluded with a personalized note from the Busby's. Who are they you ask? An enigma. I'd rank the event a 9.7. ;-)