Thursday, April 28, 2011

Dockers FW11 Editor Event

The FW11 Editor Event at Hudson + Broad in New York’s trendy TriBeCa neighborhood earlier this month was the culmination of months of brand strategizing and hard work on the side of the PR team at Dockers.

Not just a preview of new washes and color ways and styles, the event felt more like a ‘coming of age” for a brand that for so long had been synonymous with “casual Friday.”

The Fall 2011 Collection was inspired by a journey [similar to that of Dockers’ journey, perhaps?], a journey to uncover what it means to be a man today.  Where jeans end and khakis begin, the Alpha Khaki is the epitome of this journey, taking on the attributes a man loves about his jeans: style, versatility, individuality…

[Event Space & New Product]

[Kevin Freed, Me, Parker Hurley]

Also making their debut at the event - the Razor Slim Khakis.  Slimmer than the D0 khaki from Spring, the Razor Slim is the most modern expression of slim.

DJ Biz Markie, of “You Say He’s Just A Friend” fame, was at the turntables, and Bushmills Irish Whisky and Heineken sponsored the event, so needless to say, the event was a HUGE success.

[Me, DJ Biz Markie]

ON A SIDE NOTE:  It was my greatest pleasure to work with such an incredible group of people.  I treasure every opportunity and experience I had while at Dockers.  I specifically want to shout out to Shaun Lewis…my former boss and personal mentor.

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